Signing 360° in Times Square
Or, the making of the on-demand spectacular
by Louis M. Brill
NEW YORK - If a company's going to take its message to the pinnacle of advertising in America - Times Square - why buy just one sign?
News / Press
Times Square Owners Create Ad Network
NEW YORK A newly formed group of media companies controlling some of the biggest digital signs in Times Square will make it easier for brands to simultaneously put their names in lights across multiple venues.
Signs of the Times (Square)
The naughty, bawdy, gaudy, sporty cacophony that is Times Square advertising is getting more organized and networked, the better to accommodate marketers seeking to reach the masses that pass through the “crossroads of the world” — and capitalize on the considerable media exposure the neighborhood attracts.
Finally, an Easy Way to Dominate Times Square
Clear Channel Consolidates Ad Sales of Five Landmark Digital Boards in New York Tourist Mecca
All the Screens in Times Square - In Sync™
